SCHEDULED RACES, APPEARANCES & EVENTS
Challenge Division 2009
(2010 schedule coming soon)
May 17th - Milwaukee Mile - West Allis, WI
June 13th - O'Reilly Raceway Park - Indianapolis, IN
July 4th - Rockingham Speedway - Rockingham
July 18th - Salem Speedway - Salem, IN
August 2nd - Nasvhille Fairgrounds - Nasvhille, TN
August 15th - Nashville Super Speedway - Nashville, TN
September 12th - Gateway International Raceway - Madison, IL
September 19th - Iowa Speedway - Newton, IA
November 7th - Memphis Motorsports Park - Memphis, TN
***Rockingham Speedway is a Points event in the Challenge Division and an invitational for North and South Division (non Points in those divisions)
ASA LATE MODEL SERIES 2009 FACT SHEET
ASA LATE MODEL SERIES - 7360 ELM, LEXINGTON, MI 48450 1-800-385-2503
www.asalatemodels.com - www.asalatemodelsnorth.com www.asalatemodelssouth.com
The ASA Late Model Series Overview
The ASA Late Model Series is the fastest growing Late Model Series in the country. The series has events
throughout 1/3 of the country with a geographic span in the Northern, Midwest, Eastern, and Southern
Top companies such as General Motors, Choice Hotels, Budget Rental, DHL, OReillys Auto Parts, Safety
Kleen, Hoosier Tires, etc... And dozens more have partnered with the series in an effort to strengthen our
market shares together. These partnerships have become the cornerstone of our series and continue to build
and grow consumer awareness of not only the series but the companies and their message.
Over 200 professional racing teams have joined to participate in the ASA Late Model Series to garner
recognition in the racing industry as a stepping stone for a higher level of professional racing. Our 2005
ASA Late Model Champion, Stephen Leicht; 2006 Champion Kelly Bires and James Buescher; 2006 and
2007 competitors, Landon Cassill, Michael Annett and John Wes Townley all currently participate in the
NASCAR Nationwide Series and Select Craftsman Truck events. The ASA Late Model Series has
occasional appearances from Top drivers such as David Stremme and Johnny Benson. We have potential
scouts continually watching our developmental teams because of the recognition we offer our teams.
There is a strong demand for more ASA Late Model Series racing throughout the country as many tracks
are not only booking our events but developing our rules and body packages at their own tracks to offer
even more exposure. This means more and more ASA Late Model Series teams that will participate with us
and continue to build our market.
It is our hope that your company can benefit from the large market of teams that we have participating with
us that may have the opportunity to use your products or services.
We have programs that will fit any budget and have developed strong relationships with many companies
in the industry to help keep late model racing strong. Whether you just want to get your name out to the
teams, be a part of the product contingency award programs or participate in a select event there is a place
for your company with the series.
Media Publications The ASA Late Model Series is picked up by hundreds of print and web media each
and every week. We are on of the highest profile short track series in the country and put a full effort in to
promoting our teams, series, sponsors and venues that we participate at.
Product Usage The ASA Late Model Series has a proven record of increasing product usage with the
200 plus teams that participate with our series each year. We have had great success with the participating
sponsor program and would like to continue to grow with the top companies in the industry.
Branding hundreds of thousands of impressions per season through, web, decals, banners, pa
announcements, ads, press releases, email blasts, brochure handouts, etc
Keep your company in the
forefront of the drivers and teams that use your products and services.
Under 18 ===8%
Under $15K ==4%
$75K + =====15%
High School ================46%
Some College ============35%
College Graduate ========23%
Technical/Skilled Trade ============34%
Lansing, MI 119,675
Ann Arbor, MI 98,743
Flint, MI 111,948
Dearborn, MI 94,511
Grand Rapids, MI 193,568
Detroit, MI 836,056
Madison, WI 203,704
Rockford, IL 139,173
Milwaukee, WI 556,948
Indianapolis, IN 765,310
Nashville, TN 552,662
Tampa, FL 312,855
Memphis, TN 642,251
Tallahassee, FL 141,148
Columbia, SC 88,450
Lexington, KY 260,512
Chicago, IL 2,701,296
Gary, IN 97,057
Aurora, IL 170,490
St. Louis, MO 333,730
Akron, OH 200,181
Cleveland, OH 414,534
Columbus, OH 693,983
Fort Wayne, IN 219,346
Charlotte, NC 601,598
Pensacola, FL 56,255
Kansas City, MO 441,545
Charleston, SC 96,650
Atlanta, GA 416,474
Louisville, KY 256,231
Des Moines, IA 198,682
Macon, GA 97,255
St. Louis, IL 29,448
Concord, NC 62,987
Website Trends for the ASA Late Model Series Website: Snapshot
The Series maintains its own websites www.asalatemodels.com, www.asalatemodelsnorth.com,
www.asalatemodelssouth.com. Each sponsor, regardless of type, receives an ad as well as a short synopsis
of the sponsor and their product line. The website has proven to be a resounding success. The ASA Late
Model Series sites have become a home page thousands everyday. Your web ads and banners get as much
or more exposure than focused racing publications.
www.asalatemodels.com - Monthly Average 900,000
www.asalatemodelsnorth.com Monthly Average -700,000
www.asalatemodelssouth.com Monthly Average 800,000
Rulebook 2009 The in our rulebooks are distributed not only to our registered teams, but to tracks and
series across the country that have developed our rules package. The exposure is ten times the registered
Decal Program All ASA Late Model Series cars are required to have on ALL decals for every event.
Hundreds of race publications pick up our cars for their catalogs, brochures and advertisements because of
the professional look and that adds thousands and thousands more of impressions for each partner
Awards Program We manage an extensive awards program to all our teams at every event. The
program is detailed for each company and is geared towards driving to the company
Tracking Programs We track and record most racing product usage of our teams so that we can provide
data back to our partners giving them valuable market and competition information.
Event Programs Choose one or many of the 2009 events to hit the market demographics in your chosen
geographic area. Banner placements, PA Announcements, Midway Space, Ticketing, inclusion in Media
ads, thousands of dollars of advertising with this unique networking program
The ASA Late Model Schedule will consist of 26-28 events throughout the USA. 10-12 of those in our
Southern Division, 10-12 of those in the Northern Division and 6-8 in our Premier Challenge Division.
Average Fan counts vary depending on the location and size of the track and range from 800 to 12,000
people per event.
RACE SCHEDULE FOR 2010:
Schedule: (all dates are tentative)
January 15-16,2010 Week-end of Champions Indianapolis, Indiana
ASA Late Model Banquet and Owner/Driver meetings
April 10th, 2010 testing 1 location TBA
April 24th, 2010 testing 2 location TBA
June 16th, 2010 6:00 pm Minerva, Ohio
87th Annual Minerva Homecoming Parade
Meet and Greet to follow parade (location TBA)
August 21st,2010 10:00 am Alliance, Ohio
Carnation Festival Grand Parade
Meet and Greet to follow parade (location TBA)
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